IBEW Local 58 - Detroit, Michigan
studio: Ideation Orange | creative director: Jon Moses | designer: Michelle Lannoo
Interior branding of union hall lobby and auditorium
Visual branding in the lobby and auditorium of the union hall serves to identify the place and promote union pride. Paint colors and finishes are inspired by the copper wire used in electrical work. Historical photos, direct printed to metal substrate with a metallic finish, convey a sense tradition in a modern way.
The stage area of the auditorium is often used for press conference and televised events; the wall graphics here create a relevant backdrop without causing distraction.
Instead of using digital prints, the super-sized wall graphics were hand painted by professional union craftsmen.
IBEW Local 58 - Detroit, Michigan