FIDO Personal Dog Training - Ferndale, Michigan
studio: Ideation Orange | creative director: Jon Moses | designer: Michelle Lannoo
branding, exterior signage, painted mural,
Brand identity and environmental graphics for neighborhood business. The architecture provided a short wall near the entrance with good visibility from Woodward Ave. Instead of using words or complicated messaging along this cluttered corridor, a simple super-sized graphic of the brand icon became a noticeable and memorable identifier.
Because dog training can seem daunting, the strategic use of color and typography create a brand that is friendly and approachable. The sides of the fabricated metal letters are painted pink—just enough to peek out, like the puppy’s tongue on the company’s logo. The icon on the facade is my first ever signpainting example on Woodward Ave!
FIDO Personal Dog Training - Ferndale, Michigan