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Brainspring Learning Centers - Bloomfield Hills, Shelby Twp., and Plymouth, Michigan
Design Firm: Ideation Orange | Creative Director: Jon Moses | Designer: Michelle Lannoo
graphic identithy, interior space branding

Brainspring Learning Centers provide support for struggling readers. The new brand and environmental graphic system needed to be youthful and fun but also organized and academic. It was important to the client, that the space conveyed an optimistic, stress-free and organized sensibility.

The room number plaques are playful, shiny, thick, acrylic dots — reminiscent of candies or gum balls. The color palette and line-style icons are distinct and recognizable. The large, blue, academic seal behind the reception desk, sets an official and credible tone, while the icons and humanist typography are friendly and approachable.

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